Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3F7FB
RGB
243, 247, 251
HSL
210, 50%, 97%
HSB
210, 3%, 98%
CMYK
3, 2, 0, 2
LAB
97, -1, -2
LCH
97, 3, 251
OKLCH
0.97, 0.01, 248
XYZ
88, 93, 104
LUV
97, -2, -4
HWB
210, 95%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.