Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3F9FE
RGB
243, 249, 254
HSL
207, 85%, 97%
HSB
207, 4%, 100%
CMYK
4, 2, 0, 0
LAB
98, -1, -3
LCH
98, 3, 246
OKLCH
0.98, 0.01, 243
XYZ
89, 94, 107
LUV
98, -4, -5
HWB
207, 95%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.