Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F44909
RGB
244, 73, 9
HSL
16, 93%, 50%
HSB
16, 96%, 96%
CMYK
0, 70, 96, 4
LAB
57, 65, 67
LCH
57, 93, 46
OKLCH
0.65, 0.22, 36
XYZ
40, 24, 3
LUV
57, 142, 45
HWB
16, 4%, 4%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Vermilion
#E34234
Tomato
#FF6347
Mahogany
#C04000
Scarlet
#FF2400
Chocolate
#D2691E
Pumpkin
#FF7518
Coral
#FF7F50
Browse every named orange on shades of orange, or all families on colors.