Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F495DA
RGB
244, 149, 218
HSL
316, 81%, 77%
HSB
316, 39%, 96%
CMYK
0, 39, 11, 4
LAB
73, 44, -20
LCH
73, 48, 336
OKLCH
0.79, 0.14, 338
XYZ
61, 46, 72
LUV
73, 52, -39
HWB
316, 58%, 4%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.