Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4D4DB
RGB
244, 212, 219
HSL
347, 59%, 89%
HSB
347, 13%, 96%
CMYK
0, 13, 10, 4
LAB
88, 12, 1
LCH
88, 12, 4
OKLCH
0.90, 0.04, 3
XYZ
74, 71, 77
LUV
88, 19, -1
HWB
347, 83%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.