Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4D4DD
RGB
244, 212, 221
HSL
343, 59%, 89%
HSB
343, 13%, 96%
CMYK
0, 13, 9, 4
LAB
88, 13, 0
LCH
88, 13, 359
OKLCH
0.90, 0.04, 359
XYZ
74, 72, 78
LUV
88, 18, -3
HWB
343, 83%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.