Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4D7CD
RGB
244, 215, 205
HSL
15, 64%, 88%
HSB
15, 16%, 96%
CMYK
0, 12, 16, 4
LAB
88, 9, 9
LCH
88, 13, 44
OKLCH
0.90, 0.04, 40
XYZ
73, 72, 68
LUV
88, 18, 11
HWB
15, 80%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.