Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4D8EA
RGB
244, 216, 234
HSL
321, 56%, 90%
HSB
321, 11%, 96%
CMYK
0, 11, 4, 4
LAB
89, 12, -5
LCH
89, 13, 337
OKLCH
0.91, 0.04, 339
XYZ
77, 74, 88
LUV
89, 15, -10
HWB
321, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.