Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4D9DE
RGB
244, 217, 222
HSL
349, 55%, 90%
HSB
349, 11%, 96%
CMYK
0, 11, 9, 4
LAB
89, 10, 1
LCH
89, 10, 6
OKLCH
0.91, 0.03, 5
XYZ
75, 74, 79
LUV
89, 16, 0
HWB
349, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.