Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DAEC
RGB
244, 218, 236
HSL
318, 54%, 91%
HSB
318, 11%, 96%
CMYK
0, 11, 3, 4
LAB
90, 12, -5
LCH
90, 13, 335
OKLCH
0.91, 0.04, 337
XYZ
78, 75, 90
LUV
90, 14, -11
HWB
318, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.