Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F4DAF0
RGB
244, 218, 240
HSL
309, 54%, 91%
HSB
309, 11%, 96%
CMYK
0, 11, 2, 4
LAB
90, 12, -7
LCH
90, 14, 329
OKLCH
0.92, 0.04, 331
XYZ
78, 76, 93
LUV
90, 14, -14
HWB
309, 85%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.