Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DBCA
RGB
244, 219, 202
HSL
24, 66%, 87%
HSB
24, 17%, 96%
CMYK
0, 10, 17, 4
LAB
89, 7, 12
LCH
89, 14, 59
OKLCH
0.91, 0.04, 56
XYZ
73, 74, 66
LUV
89, 16, 16
HWB
24, 79%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.