Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DCCD
RGB
244, 220, 205
HSL
23, 64%, 88%
HSB
23, 16%, 96%
CMYK
0, 10, 16, 4
LAB
89, 7, 11
LCH
89, 13, 57
OKLCH
0.91, 0.03, 54
XYZ
74, 75, 68
LUV
89, 15, 14
HWB
23, 80%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.