Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DCD4
RGB
244, 220, 212
HSL
15, 59%, 89%
HSB
15, 13%, 96%
CMYK
0, 10, 13, 4
LAB
90, 8, 7
LCH
90, 10, 43
OKLCH
0.91, 0.03, 39
XYZ
75, 75, 73
LUV
90, 15, 9
HWB
15, 83%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.