Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DCEA
RGB
244, 220, 234
HSL
325, 52%, 91%
HSB
325, 10%, 96%
CMYK
0, 10, 4, 4
LAB
90, 10, -4
LCH
90, 11, 340
OKLCH
0.92, 0.03, 342
XYZ
78, 76, 88
LUV
90, 13, -8
HWB
325, 86%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.