Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DDCF
RGB
244, 221, 207
HSL
23, 63%, 88%
HSB
23, 15%, 96%
CMYK
0, 9, 15, 4
LAB
90, 7, 10
LCH
90, 12, 57
OKLCH
0.91, 0.03, 53
XYZ
74, 75, 70
LUV
90, 15, 13
HWB
23, 81%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.