Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DDEF
RGB
244, 221, 239
HSL
313, 51%, 91%
HSB
313, 9%, 96%
CMYK
0, 9, 2, 4
LAB
90, 10, -6
LCH
90, 12, 331
OKLCH
0.92, 0.03, 333
XYZ
79, 77, 92
LUV
90, 12, -11
HWB
313, 87%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.