Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DDF3
RGB
244, 221, 243
HSL
303, 51%, 91%
HSB
303, 9%, 96%
CMYK
0, 9, 0, 4
LAB
91, 11, -8
LCH
91, 13, 325
OKLCH
0.92, 0.04, 327
XYZ
79, 77, 96
LUV
91, 12, -14
HWB
303, 87%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.