Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DEDA
RGB
244, 222, 218
HSL
9, 54%, 91%
HSB
9, 11%, 96%
CMYK
0, 9, 11, 4
LAB
90, 7, 5
LCH
90, 9, 34
OKLCH
0.92, 0.02, 30
XYZ
76, 77, 77
LUV
90, 13, 6
HWB
9, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.