Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DFD0
RGB
244, 223, 208
HSL
25, 62%, 89%
HSB
25, 15%, 96%
CMYK
0, 9, 15, 4
LAB
90, 6, 10
LCH
90, 12, 61
OKLCH
0.92, 0.03, 58
XYZ
75, 77, 70
LUV
90, 13, 14
HWB
25, 82%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.