Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DFD6
RGB
244, 223, 214
HSL
18, 58%, 90%
HSB
18, 12%, 96%
CMYK
0, 9, 12, 4
LAB
90, 6, 7
LCH
90, 10, 48
OKLCH
0.92, 0.03, 45
XYZ
76, 77, 74
LUV
90, 13, 9
HWB
18, 84%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.