Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DFE4
RGB
244, 223, 228
HSL
346, 49%, 92%
HSB
346, 9%, 96%
CMYK
0, 9, 7, 4
LAB
91, 8, 0
LCH
91, 8, 2
OKLCH
0.92, 0.02, 1
XYZ
78, 78, 84
LUV
91, 12, -1
HWB
346, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.