Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E0CA
RGB
244, 224, 202
HSL
31, 66%, 87%
HSB
31, 17%, 96%
CMYK
0, 8, 17, 4
LAB
90, 5, 13
LCH
90, 14, 71
OKLCH
0.92, 0.04, 70
XYZ
75, 77, 67
LUV
90, 13, 19
HWB
31, 79%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.