Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E0CC
RGB
244, 224, 204
HSL
30, 65%, 88%
HSB
30, 16%, 96%
CMYK
0, 8, 16, 4
LAB
90, 5, 12
LCH
90, 13, 69
OKLCH
0.92, 0.03, 67
XYZ
75, 77, 68
LUV
90, 13, 17
HWB
30, 80%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.