Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E0DC
RGB
244, 224, 220
HSL
10, 52%, 91%
HSB
10, 10%, 96%
CMYK
0, 8, 10, 4
LAB
91, 7, 5
LCH
91, 8, 35
OKLCH
0.92, 0.02, 31
XYZ
77, 78, 79
LUV
91, 12, 6
HWB
10, 86%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.