Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E0DD
RGB
244, 224, 221
HSL
8, 51%, 91%
HSB
8, 9%, 96%
CMYK
0, 8, 9, 4
LAB
91, 7, 4
LCH
91, 8, 31
OKLCH
0.92, 0.02, 28
XYZ
77, 78, 79
LUV
91, 12, 5
HWB
8, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.