Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E0EC
RGB
244, 224, 236
HSL
324, 48%, 92%
HSB
324, 8%, 96%
CMYK
0, 8, 3, 4
LAB
91, 9, -3
LCH
91, 9, 339
OKLCH
0.93, 0.03, 341
XYZ
79, 79, 90
LUV
91, 11, -7
HWB
324, 88%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.