Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E3CE
RGB
244, 227, 206
HSL
33, 63%, 88%
HSB
33, 16%, 96%
CMYK
0, 7, 16, 4
LAB
91, 4, 12
LCH
91, 13, 74
OKLCH
0.92, 0.03, 73
XYZ
76, 79, 70
LUV
91, 11, 18
HWB
33, 81%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.