Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E3D2
RGB
244, 227, 210
HSL
30, 61%, 89%
HSB
30, 14%, 96%
CMYK
0, 7, 14, 4
LAB
91, 4, 11
LCH
91, 11, 69
OKLCH
0.92, 0.03, 67
XYZ
76, 79, 72
LUV
91, 11, 15
HWB
30, 82%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.