Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E3DA
RGB
244, 227, 218
HSL
21, 54%, 91%
HSB
21, 11%, 96%
CMYK
0, 7, 11, 4
LAB
91, 5, 7
LCH
91, 8, 53
OKLCH
0.93, 0.02, 50
XYZ
77, 79, 78
LUV
91, 11, 9
HWB
21, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.