Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E6D7
RGB
244, 230, 215
HSL
31, 57%, 90%
HSB
31, 12%, 96%
CMYK
0, 6, 12, 4
LAB
92, 3, 9
LCH
92, 10, 71
OKLCH
0.93, 0.03, 69
XYZ
78, 81, 76
LUV
92, 9, 13
HWB
31, 84%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.