Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E6DD
RGB
244, 230, 221
HSL
23, 51%, 91%
HSB
23, 9%, 96%
CMYK
0, 6, 9, 4
LAB
92, 4, 6
LCH
92, 7, 58
OKLCH
0.93, 0.02, 55
XYZ
79, 81, 80
LUV
92, 9, 9
HWB
23, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.