Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E6EB
RGB
244, 230, 235
HSL
339, 39%, 93%
HSB
339, 6%, 96%
CMYK
0, 6, 4, 4
LAB
93, 6, -1
LCH
93, 6, 353
OKLCH
0.94, 0.02, 354
XYZ
81, 82, 90
LUV
93, 8, -2
HWB
339, 90%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.