Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E7D4
RGB
244, 231, 212
HSL
36, 59%, 89%
HSB
36, 13%, 96%
CMYK
0, 5, 13, 4
LAB
92, 2, 11
LCH
92, 11, 78
OKLCH
0.93, 0.03, 78
XYZ
78, 81, 74
LUV
92, 9, 16
HWB
36, 83%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.