Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E7D9
RGB
244, 231, 217
HSL
31, 55%, 90%
HSB
31, 11%, 96%
CMYK
0, 5, 11, 4
LAB
92, 3, 9
LCH
92, 9, 71
OKLCH
0.93, 0.02, 70
XYZ
78, 81, 77
LUV
92, 8, 12
HWB
31, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.