Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E7EA
RGB
244, 231, 234
HSL
346, 37%, 93%
HSB
346, 5%, 96%
CMYK
0, 5, 4, 4
LAB
93, 5, 0
LCH
93, 5, 2
OKLCH
0.94, 0.01, 2
XYZ
81, 82, 89
LUV
93, 7, -1
HWB
346, 91%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.