Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E7EF
RGB
244, 231, 239
HSL
323, 37%, 93%
HSB
323, 5%, 96%
CMYK
0, 5, 2, 4
LAB
93, 6, -2
LCH
93, 6, 338
OKLCH
0.94, 0.02, 340
XYZ
81, 83, 93
LUV
93, 7, -5
HWB
323, 91%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.