Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E8D6
RGB
244, 232, 214
HSL
36, 58%, 90%
HSB
36, 12%, 96%
CMYK
0, 5, 12, 4
LAB
93, 2, 10
LCH
93, 11, 79
OKLCH
0.94, 0.03, 78
XYZ
78, 82, 75
LUV
93, 8, 15
HWB
36, 84%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.