Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E8DD
RGB
244, 232, 221
HSL
29, 51%, 91%
HSB
29, 9%, 96%
CMYK
0, 5, 9, 4
LAB
93, 3, 7
LCH
93, 7, 68
OKLCH
0.94, 0.02, 65
XYZ
79, 82, 80
LUV
93, 8, 10
HWB
29, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.