Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E9DF
RGB
244, 233, 223
HSL
29, 49%, 92%
HSB
29, 9%, 96%
CMYK
0, 5, 9, 4
LAB
93, 3, 6
LCH
93, 7, 67
OKLCH
0.94, 0.02, 65
XYZ
80, 83, 82
LUV
93, 7, 9
HWB
29, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.