Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E9EB
RGB
244, 233, 235
HSL
349, 33%, 94%
HSB
349, 5%, 96%
CMYK
0, 5, 4, 4
LAB
93, 4, 0
LCH
93, 4, 6
OKLCH
0.94, 0.01, 5
XYZ
81, 84, 90
LUV
93, 6, 0
HWB
349, 91%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.