Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4EBCF
RGB
244, 235, 207
HSL
45, 63%, 88%
HSB
45, 15%, 96%
CMYK
0, 4, 15, 4
LAB
93, 0, 15
LCH
93, 15, 91
OKLCH
0.94, 0.04, 92
XYZ
78, 83, 71
LUV
93, 7, 22
HWB
45, 81%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.