Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4ECD5
RGB
244, 236, 213
HSL
45, 58%, 90%
HSB
45, 13%, 96%
CMYK
0, 3, 13, 4
LAB
94, 0, 12
LCH
94, 12, 90
OKLCH
0.94, 0.03, 91
XYZ
79, 84, 75
LUV
94, 6, 18
HWB
45, 84%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.