Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4ECD7
RGB
244, 236, 215
HSL
43, 57%, 90%
HSB
43, 12%, 96%
CMYK
0, 3, 12, 4
LAB
94, 0, 11
LCH
94, 11, 89
OKLCH
0.94, 0.03, 90
XYZ
80, 84, 76
LUV
94, 6, 17
HWB
43, 84%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.