Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4ECDA
RGB
244, 236, 218
HSL
42, 54%, 91%
HSB
42, 11%, 96%
CMYK
0, 3, 11, 4
LAB
94, 1, 10
LCH
94, 10, 87
OKLCH
0.94, 0.03, 87
XYZ
80, 84, 78
LUV
94, 6, 15
HWB
42, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.