Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4ECE7
RGB
244, 236, 231
HSL
23, 37%, 93%
HSB
23, 5%, 96%
CMYK
0, 3, 5, 4
LAB
94, 2, 3
LCH
94, 4, 58
OKLCH
0.95, 0.01, 54
XYZ
82, 85, 88
LUV
94, 5, 5
HWB
23, 91%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.