Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4ECF4
RGB
244, 236, 244
HSL
300, 27%, 94%
HSB
300, 3%, 96%
CMYK
0, 3, 0, 4
LAB
94, 4, -3
LCH
94, 5, 323
OKLCH
0.95, 0.01, 326
XYZ
84, 86, 98
LUV
94, 4, -5
HWB
300, 93%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.