Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4EDDD
RGB
244, 237, 221
HSL
42, 51%, 91%
HSB
42, 9%, 96%
CMYK
0, 3, 9, 4
LAB
94, 0, 9
LCH
94, 9, 87
OKLCH
0.95, 0.02, 87
XYZ
81, 85, 81
LUV
94, 5, 13
HWB
42, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.