Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4EEEB
RGB
244, 238, 235
HSL
20, 29%, 94%
HSB
20, 4%, 96%
CMYK
0, 2, 4, 4
LAB
95, 2, 2
LCH
95, 3, 52
OKLCH
0.95, 0.01, 49
XYZ
83, 86, 91
LUV
95, 4, 3
HWB
20, 92%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.