Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F0DA
RGB
244, 240, 218
HSL
51, 54%, 91%
HSB
51, 11%, 96%
CMYK
0, 2, 11, 4
LAB
95, -1, 11
LCH
95, 11, 97
OKLCH
0.95, 0.03, 98
XYZ
81, 87, 79
LUV
95, 4, 17
HWB
51, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.